As someone who has written her share of news releases, it's always nice to be reminded about the value of this form of communications to help tell your story. What's really helpful about this particular article is that it's written from the media's point of view on releases. Simply put, it bears repeating that when you write a release, think like a reporter and ask youself: "What's in it for my readers?"
Read these helpful tips now so you'll be able to draft a stellar news release the next time your company wants to issue one. You'll be glad you did.